From laxatives to lubricants, buying certain pharmacy products can be awkward. But now that Life Pharmacy is on Uber Eats, that embarrassment isn’t your problem anymore — it’s the delivery driver’s.
To bring this thought to life, we connected sales data from 600+ awkward Life Pharmacy products to NZ’s largest digital OOH network. Every awkward purchase triggered a billboard announcing that the embarrassing cargo was on its way.
Digital OOH:
AWARDS & RECOGNITION:
Cannes Lions:
Bronze (Outdoor)
Spikes:
Bronze (Outdoor Use Of Humour)
Shortlist (Outdoor Social Behaviour)
One Show:
Merit (Creative Use Of Data)
AXIS:
Bronze (Out Of Home Campaign)
Bronze (Tech Driven Creative)
Bronze (Use Of Data In Digital)
Finalist (Innovation In Out Of Home)
Effies
Bronze (Retail/Etail)
Finalist (Most Original Thinking)
Finalist (Limited Budget)
Finalist (Clever Use Of Data)
AWARD
Finalist (Health & Wellness)
OOHMAA Awards
2024 Overall Winner (Best Use of Technology/Data)
Quarterly Winner (Best Use of Technology/Data)
Other:
Contagious: Campaign Of The Week
Lüerzer’s Archive: OOH Of The Week
Ad Age: Creativity Top 5