From laxatives to lubricants, buying certain products at the pharmacy can be awkward. But now Life Pharmacy is on Uber Eats that hassle and embarrassment isn’t your problem anymore... it’s the delivery driver’s problem.
To exaggerate this thought we identified 600+ awkward Life Pharmacy products and linked their Uber Eats sales data to NZ’s largest digital OOH network. So whenever one of those items was purchased it triggered a data-fed billboard to appear, at the time, on the driver’s delivery route, announcing the embarrassing cargo had been picked up.
Digital OOH:
AWARDS & RECOGNITION:
AXIS:
Bronze (Out Of Home Campaign)
Bronze (Tech Driven Creative)
Bronze (Use Of Data In Digital)
Finalist (Innovation In Out Of Home)
OOHMAA Awards
2024 Overall Winner (Best Use of Technology/Data)
Quarterly Winner (Best Use of Technology/Data)
Other:
Contagious: Campaign Of The Week
Lüerzer’s Archive: OOH Of The Week
Ad Age: Creativity Top 5