Most people who’ve had a little drink or a smoke will do an equation in their head to figure out if they’re OK are to drive. These radio spots bring to life those internal calculations, and show that things don’t always add up if you have prescription drugs in the mix.
*This insight lead to the creation of the excellent Booze Maths campaign several years later.
AWARDS & RECOGNITION:
AXIS
Silver (Radio Campaign)
Other:
Campaign Brief The Work: Featured