Parents will never admit it, but they all have a favourite child. So to promote the new season of Modern Family on Prime TV we used modern technology to answer the one question parents won't.
The Favourite Child Detector analyses parent's Facebook behaviour (including comments, photos, tags and 'likes') to determine which child they favour.
D&AD: Wood Pencil (Digital Marketing)
Cannes Lions: Finalist (Branded Content & Entertainment)
Young Guns: Finalist (Digital)
Axis: Silver (Direct)
Axis: Silver (Social Media)
Axis: Bronze (Websites & Microsites)
Adstars: Bronze (Interactive)
Adstars: Crystal (Media)
Adstars: Finalist x3
Creativity Online: Pick Of The Day
BestAdsOnTV: Best Interactive
Selected as a case study by Nick Law (R/GA) for D&AD's 'The State Of Digital Marketing'