For One NZ’s (formerly Vodafone) new brand platform ‘Let’s Get Connected’ we wanted to tell an ambitious and winding story of connection that would span years. To do this we helped create the world of Jade - a young gentleman on an odyssey to connect with a past he’s never known. Potentially.
The goal was to feel more like a film trailer than an ad. This approach seems to have worked, with people begging One NZ, not just for the next instalment, but to turn Jade’s journey into a film or TV series.
Directed by Steve Ayson.
Launch TVC:
Part 2.
Alongside the main story, other TVCs promote particular products, services, and sponsorships. Here’s a few:
TVC:
We also made some extra 15”s to help build out the world and characters.
To be continued...
AWARDS & RECOGNITION:
AXIS:
Bronze (Film Campaign)
Bronze (Film Over 30”)
Bronze (Copywriting - Film & Video)
Bronze (Direction)
Bronze (Casting)
Finalist (Cinematography)
Finalist (Film Over 30”)
Finalist (Film 30”)
Best Ads:
Best TV
Other:
AdAge: Editor’s Pick
AdAge: Creativity Top 5
David Reviews: 5/5