To launch One NZ (formerly Vodafone’s) new brand platform Let’s Get Connected, we helped create the world of Jade — a young man on an odyssey to uncover a past he’s never known. Offbeat, heartfelt, and deliberately unresolved, the cinematic 90” film introduced a long-term narrative built on what truly matters in telco: emotional connection.
Now, the campaign behaves less like advertising and more like a TV series. People share it. Quote it. Rewatch it. Even ask when the next episode drops.
Directed by Steve Ayson.
Part 1:
Part 2.
Alongside the main story, other TVCs promote particular products, services, and sponsorships. Here’s a few:
TVC:
Each year we also make some extra 15”s to just to build out the world and characters.
TVC:
To be continued...
AWARDS & RECOGNITION:
AWARD
Bronze (Cinema Commercials Over 60”)
AXIS:
Bronze (Film Campaign)
Bronze (Film Over 30”)
Bronze (Copywriting - Film & Video)
Bronze (Direction)
Bronze (Casting)
Finalist (Cinematography)
Finalist (Film Over 30”)
Finalist (Film 30”)
Best Ads:
Best TV
Other:
AdAge: Editor’s Pick
AdAge: Creativity Top 5
David Reviews: 5/5