Mark
FINDING JADE

For One NZ’s (formerly Vodafone) new brand platform ‘Let’s Get Connected’ we wanted to tell an ambitious and winding story of connection that would span years. To do this we helped create the world of Jade - a young gentleman on an odyssey to connect with a past he’s never known. Potentially.

The goal for the launch ad was to feel more like a trailer. This approach seems to have worked as people are begging One NZ, not just for the next instalment, but to turn Jade’s journey into a film or TV series.

Directed (again) by Steve Ayson.

Launch TVC:

Alongside the main story, other TVCs promote particular products, services, and sponsorships. Here’s a few:

TVC:



To be continued...

AWARDS & RECOGNITION:


Best Ads:

Best TV



Other:

AdAge: Editor’s Pick

AdAge: Creativity Top 5