Mark
FINDING JADE

To launch One NZ (formerly Vodafone’s) new brand platform Let’s Get Connected, we helped create the world of Jade — a young man on an odyssey to uncover a past he’s never known. Offbeat, heartfelt, and deliberately unresolved, the cinematic 90” film introduced a long-term narrative built on what truly matters in telco: emotional connection.

Now, the campaign behaves less like advertising and more like a TV series. People share it. Quote it. Rewatch it. Even ask when the next episode drops.

Directed by Steve Ayson.

Part 1:

Part 2.

Alongside the main story, other TVCs promote particular products, services, and sponsorships. Here’s a few:

TVC:



Each year we also make some extra 15”s to just to build out the world and characters.

TVC:




To be continued...

AWARDS & RECOGNITION:


AWARD

Bronze (Cinema Commercials Over 60”)



AXIS:

Bronze (Film Campaign)

Bronze (Film Over 30”)

Bronze (Copywriting - Film & Video)

Bronze (Direction)

Bronze (Casting)

Finalist (Cinematography)


Finalist (Film Over 30”)

Finalist (Film 30”)



Best Ads:

Best TV



Other:

AdAge: Editor’s Pick

AdAge: Creativity Top 5

David Reviews: 5/5