To launch One NZ (formerly Vodafone’s) new brand platform Let’s Get Connected, we helped create the world of Jade - a young man on an odyssey to uncover a past he’s never known.
The idea was to create a campaign that would last for years and behave more like a offbeat TV series. Now in its third year, people quote it, rewatch it, and harass us for details on what happens next. It currently holds 1st place on TRA’s ‘New Zealand’s Favourite Ads’ list.
Directed by Steve Ayson.
Part 1:
Part 2:
Part 3 Teaser:
Part 3:
Alongside the main story, other TVCs promote particular products, services, and sponsorships. Here’s a few:
TVC:
Each year we also make some extra 15”s to just to build out the world and characters.
TVC:
The series is now hosted on local streaming platform alongside regular TV shows and films.
To be continued...
AWARDS & RECOGNITION:
TRA’S ‘NZ’s Favourite Ads’
#1 place
AWARD
Bronze (Cinema Commercials Over 60”)
Best Awards
Silver (TV/Online Video Campaign)
Silver (Video Long Form 60” & Over)
Silver (Video Longforma 60” & Over)
AXIS:
Bronze (Film Campaign)
Bronze (Film Over 30”)
Bronze (Copywriting - Film & Video)
Bronze (Direction)
Bronze (Casting)
Finalist (Cinematography)
Finalist (Film Over 30”)
Finalist (Film 30”)
Finalist (Copywriting - Film & Video)
Bronze (Film Long Form)
Effies:
Finalist (Brand Transformation)
Finalist (Telcos & Utilities)
Finalist (Insights & Strategic Thinking)
Best Ads:
Best TV
Other:
AdAge: Editor’s Pick
AdAge: Creativity Top 5
David Reviews: 5/5