When the Government launched Road To Zero, an ambitious strategy and vision to reach zero road deaths roads by 2050... no one believed them. After years of news about heavy road death numbers, Kiwis couldn’t imagine zero or how we’d get there.

So instead of asking New Zealand to imagine the future we made it current affairs.

PR Stunt:

AdStars: Silver (PR)
AdStars: Finalist (Branded Entertainment)
BestAdsOnTV: Best Interactive