There’s a lesson in every crash. But, for a number of reasons, riders often don’t like to talk about them. This campaign is about getting experienced riders to talk openly about their crashes to stop others from learning the same way.
Directed & photographed by Tom Gould.
TVCs:
Print:
Portraits:
AWARDS & RECOGNITION:
AXIS:
Gold (Cinematography)
Silver (Direction)
Silver (Sound Design)
Bronze (Editing)
Finalist (Film Over 30”)
Finalist (Print Campaign)
Finalist x3 (Magazine)
Finalist (Copywriting Print)
Finalist (Editing)
Best Awards:
Silver (Cinematography & Editing)
Best Ads:
Best Print x3