Mark
HONEST POSTERS

New Zealand has one of the highest youth suicide rates in the world. To battle this epidemic we worked with The Ministry Of Health to develop The Lowdown - an online resource designed to help teenagers struggling with anxiety or depression.

To drive our cynical audience to the new site we interviewed teens and then used their insights to develop a set of unusually honest posters.

Posters:





Best Awards: NZ's Best Public Good Design Finalist