NZ has the highest youth suicide rate in the developed world. And while teens desperately want to help their mates, they’re often so scared of doing or saying the wrong thing that they’ll just avoid that friend entirely. Making matters worse.
How To Do Nothing represents a new approach based on clinical research that suggests ‘just being there’ is one of the most powerful ways to start helping a friend who is struggling.
Directed by Mike Braid.
Online Films:
Contextual ads played on TVNZ OnDemand during Shortland Street and Kura, the shows most popular with our young audience.
TVCs:
Radio/Spotify:
AWARDS & RECOGNITION:
AWARD
Silver (Creative Strategy)
Silver (Social Video Campaign)
Silver (Health & Wellness/Social Responsibility)
AXIS:
Silver (TV, Cinema, Online, Campaign)
Bronze x3 (TV, Cinema, Online, Single)
Bronze (Direction)
Bronze (Radio)
ORCAs:
Radio Ad Of The Year (Finalist)
Best Ads:
Best TV
Best Radio
Other:
Campaign Brief The Work: Featured