Mark
HOW TO DO NOTHING

New Zealand has the highest youth suicide rate in the developed world. And teens desperately want to help their mates, but they’re often so scared of doing or saying the wrong thing that they’ll just avoid that friend entirely.

But clinical studies show that just simply being there is one of the most powerful ways to start helping. So we showed them how.

Directed by Mike Braid.

Online Films:












Contextual ads played on TVNZ OnDemand during Shortland Street and Kura, the shows most popular with our young audience.

TVCs:




Radio/Spotify:

ORCA: Radio Ad Of The Year (Finalist)
BestAdsOnTV: Best Radio
BestAdsOnTV: Best TV