NZ has the highest youth suicide rate in the developed world. And while teens desperately want to help their mates they’re often so scared of doing or saying the wrong thing that they’ll just avoid that friend entirely. Making matters worse.
How To Do Nothing represents a new approach based on clinical research that suggests ‘just being there’ is one of the most powerful ways to start helping a friend who is struggling.
Directed by Mike Braid.
Contextual ads played on TVNZ OnDemand during Shortland Street and Kura, the shows most popular with our young audience.
AXIS: Silver (TV, Cinema, Online, Campaign)
AXIS: Bronze x3 (TV, Cinema, Online, Single)
AXIS: Bronze (Direction)
AXIS: Bronze (Radio)
ORCA: Radio Ad Of The Year (Finalist)
BestAdsOnTV: Best TV
BestAdsOnTV: Best Radio