Back Me Up is a new insurance app designed for people in their 20s. For the launch films we played on the fact that carefree young people, who don’t have insurance, are usually the ones who need it most.

Directed by Chris Palmer


British Arrows: Shortlist (Campaign)
Lovie Awards: Silver (Short Form Internet Video )
Lovie Awards: Shortlist x2 (Online Advertising, Video Advertising)

David Reviews: Five Stars