Back Me Up is a new insurance app designed for people in their 20s. Our launch campaign challenged the commonly held belief, among this audience, that signing insurance papers is signing your life away.
Instead we wanted to show the opposite is true. When you’re insured you’re free to basically do whatever the f*ck you want.
Directed by Chris Palmer
AWARDS & RECOGNITION:
Silver (Short Form Internet Video )
Shortlist (Online Advertising)
Shortlist (Video Advertising)
David Reviews: 5/5