Back Me Up is a new insurance app designed for people who’ve never had insurance i.e. young people who feel that signing insurance papers equals signing their life away.

We wanted to show that with Back Me Up the opposite is true - and once you’re insured you have the freedom to do whatever you want.

Directed by Chris Palmer


British Arrows: Shortlist (Campaign)
Lovie Awards: Silver (Short Form Internet Video )
Lovie Awards: Shortlist (Online Advertising)
Lovie Awards: Shortlist (Video Advertising)

David Reviews: 5/5