Back Me Up is a new insurance app designed for people in their 20s. Our launch campaign challenged the commonly held belief, among this audience, that signing insurance papers is for conservative old people.

Instead we wanted to show the opposite is true. When you’re insured you can do whatever the f*ck you want.

Directed by Chris Palmer


British Arrows: Shortlist (Campaign)
Lovie Awards: Silver (Short Form Internet Video )
Lovie Awards: Shortlist (Online Advertising)
Lovie Awards: Shortlist (Video Advertising)

David Reviews: 5/5