Back Me Up is a new insurance app designed for people in their 20s. We wanted to show them that with BMU they have the freedom to do anything they want.
Directed by Chris Palmer
British Arrows: Shortlist (Campaign)
Lovie Awards: Silver (Short Form Internet Video )
Lovie Awards: Shortlist (Online Advertising)
Lovie Awards: Shortlist (Video Advertising)
David Reviews: 5/5