The nerdiest event in TV history was upon us. The Doctor Who 50th Anniversary Special. To mark the occasion we worked with a radio astronomer and invited fans to experience time and space travel for themselves by bouncing a voice message off the Moon.
The heavily distorted recordings that returned to Earth were then used online and on radio to promote the show.
Campaign Case Study:
Digital:
![](https://freight.cargo.site/t/original/i/490d707bd3c00311488881dd8a5316630bd56db7b9f28804c27172982201c667/Screen-Shot-2014-04-18-at-2.53.54-PM_o_1440.png)
![](https://freight.cargo.site/t/original/i/309d6865d011f2c2eaf917b0341d700d99caa17e23acd5db344eca8b225fdb90/Screen-Shot-2013-12-22-at-5.26.15-PM_o_1440.png)
![](https://freight.cargo.site/t/original/i/fd9f70cc7d05e9b909c04d7f0aa58a79756b1b8145572f531369295203d77eb3/Screen-Shot-2013-12-22-at-6.55.15-PM_o_1440.png)
Here are some of the distorted messages that were returned from the Moon and turned into radio ads.
Radio:
For the print work we turned our art into radio waves, bounced it off the Moon, and translated it back into an image. (After a round trip of 768,000KMs through space it looked a little worse for wear.)
Print:
![](https://freight.cargo.site/t/original/i/87582c4feed23a93740114379f7775c6119c2de6fc94497eb1fa9a484e637169/B4.jpg)
![](https://freight.cargo.site/t/original/i/e0f507d58b53931618520f0ad801b51d11ca8c23860eebf7c4aff7c8c264d1fe/Moonbounce-A3-CannesYellow_2x.jpg)
AXIS:
Bronze (Integrated)
Bronze (Innovative Use Of Print)
Bronze (Art Direction)
Finalist (Direct Campaign)
Finalist (Innovative Use Of Radio)
Finalist (Experiential)
Finalist (Websites & Microsites)
Finalist (Out-Of Home Campaign)
AdStars:
Bronze (Print)
AdStars: Finalist (Graphic Design)
AdStars: Finalist (Outdoor)
Best Ads:
Best Interactive
Other:
Newspaper Ad Of The Month
Directory: Cannes Contenders List