Road To Zero is a ‘systems’ approach to road safety. It assumes that mistakes will happen, but when they do we need a forgiving system in place to minimise the harm. It’s about much more than just driver behaviour and calls on everyone from pedestrians to Police to play their part.
Our job was to communicate this new approach to the NZ public in a fresh and easy-to-understand way.
Directed again by Steve Ayson.
TVC:
Billboard:
Radio:
AWARDS & RECOGNITION:
Best Ads:
Best Radio x2