Mark
THE GUINEA PIG SCHEME

To launch One NZ’s new loyalty programme One Wallet, a share of $461M Phone Dollars to every single NZ mobile number. Not just customers, but people on rival networks too. SIIIIIIIIIIIIMMMMMMMOOOOON!

Directed by Dylan Pharazyn.

TVC: 

And with Simon now on the loose in One NZ headquarters, more and more Phone Dollars continued to be given away...




Outdoor: