To launch One NZ’s new loyalty programme One Wallet, we (well, a guinea pig named Simon) sent a share of $461M Phone Dollars to every single NZ mobile number. Not just customers, but people on rival networks too. SIIIIIIIIIIIIMMMMMMMOOOOON!
Integrated:
TVCs (directed by Dylan Pharazyn):
And with Simon now on the loose in One NZ headquarters, more and more Phone Dollars continued to be given away...
Outdoor:
Social:
AXIS:
Bronze (Direct Campaign)
Bronze (Direct Digital)
Finalist (TV Campaign)
Finalist (Brand Experience & Activation - Integrated Campaign)
Finalist (Digital & Interactive Campaign)