In 2023 New Zealand experienced its worst ever summer, with record rainfall and the lowest number of sunshine hours in history. Then came winter.
Mercury’s Second Sun is a giant light therapy sculpture that travelled the country lifting the mood in communities that hadn’t seen enough of the real thing. It’s filled with 8,000 special bulbs designed to help ease symptoms of Seasonal Affective Disorder.
Made with The Glue Society.
Outdoor:
AWARDS & RECOGNITION:
AXIS:
Bronze (Design Experience)
Finalist (Out Of Home - Non Traditional)
Finalist (Brand Experience & Activation)
Finalist (Art Direction - Out Of Home)
Best Ads:
Best Outdoor