In New Zealand we refer to the people who are killed in crashes as our ‘road toll’, as if their lives and limbs are the price we’re all willing to pay to use our roads.
We wrote this film to disrupt that mindset and launch Road To Zero - Waka Kotahi NZ Transport Agency’s 30 year plan to reach zero deaths on our roads.
Directed by Steve Ayson.
One Show: Finalist TBC (Television Long Form)
One Show: Finalist TBC (Cinema Advertising)
One Show: Finalist TBC (Script)
One Show: Finalist TBC (Direction)
One Show: Finalist TBC (Casting
David Reviews: 5/5
AdAge: Editor’s Pick
BestAdsOnTV: Best TV