In New Zealand we refer to the people who are killed in crashes as our ‘road toll’, as if their lives and limbs are the price we’re all willing to pay to use our roads.
We wrote this film to disrupt that mindset and launch Road To Zero - Waka Kotahi NZ Transport Agency’s 30 year plan to reach zero deaths on our roads.
Directed by Steve Ayson.
AWARDS & RECOGNITION:
Gold (Cinema Advertising)
Bronze (TV Long Form)
Grand Prix (Film & Video)
Grand Prix (Direction)
Gold (Film & Video)
Finalist (Film Craft/Script)
Finalist (Film/Cultural Insight)
Bronze (Best Film Script)
Bronze (TVC Over 30”)
Bronze (Cinema Over 30”)
Crystal (Art Direction)
Crystal (Achievement in Production)
Silver (Cinematography & Editing)
FCB Network: White 4 (Most Provocative Idea 2022)
Campaign Brief The Work: Featured
David Reviews: 5/5
AdAge: Editor’s Pick