In New Zealand we refer to the people who are killed in crashes as our ‘road toll’, as if their lives and limbs are the price we’re all willing to pay to use our roads.

We wrote this film to disrupt that mindset and launch Road To Zero - Waka Kotahi NZ Transport Agency’s 30 year plan to reach zero deaths on our roads.

Directed by Steve Ayson.


One Show: Gold (Cinema Advertising)
One Show: Bronze (TV Long Form)
One Show: Merit (Script)
One Show: Merit (Direction)
One Show: Merit (Casting)
AXIS: Grand Prix (Film & Video)
AXIS: Grand Prix (Direction)
AXIS: Gold (Film & Video)
AXIS: Gold (Cinematography)
AXIS: Gold (Direction)
AXIS: Silver (Copywriting)
AXIS: Silver (Editing)
Cannes Lions: Finalist (Film)
Cannes Lions: Finalist (Film Craft/Script)
Immortal Awards: Global Finalist
Immortal Awards: APAC Winner
Immortal Awards: ANZ Winner
Spikes: Bronze (Film)
Spikes: Finalist (Film/Cultural Insight)
AdStars: Gold (Film)
AdStars: Crystal (Art Direction)
AdStars: Crystal (Direction)
AdStars: Crystal (Achievement in Production)
FCB: White 4 (Most Provocative Idea 2022)
Campaign Brief The Work: Featured
David Reviews: 5/5

AdAge: Editor’s Pick
BestAdsOnTV: Best TV