<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	
	>

<channel>
	<title>ALAN &#38; ANGELO - Advertising Portfolio</title>
	<link>https://alanandangelo.com</link>
	<description>ALAN &#38; ANGELO - Advertising Portfolio</description>
	<pubDate>Wed, 02 Sep 2026 23:20:28 +0000</pubDate>
	<generator>https://alanandangelo.com</generator>
	<language>en</language>
	
		
	<item>
		<title>TOLL BOOTH</title>
				
		<link>https://alanandangelo.com/TOLL-BOOTH</link>

		<pubDate>Sun, 22 Dec 2024 08:14:46 +0000</pubDate>

		<dc:creator>ALAN &#38; ANGELO - Advertising Portfolio</dc:creator>

		<guid isPermaLink="true">https://alanandangelo.com/TOLL-BOOTH</guid>

		<description>TOLL BOOTHIn New Zealand we refer to the people who are killed in crashes as our ‘road toll’, as if their lives and limbs are the price we’re all willing to pay to use our roads.We wrote this film to disrupt that mindset and launch Road To Zero -&#38;nbsp;Waka Kotahi NZ Transport Agency’s 30 year plan to reach zero deaths on our roads.
Directed by Steve Ayson.

TVC/Cinema:
AWARDS &#38;amp; RECOGNITION:
One Show:

 Gold (Cinema Advertising)

Bronze (TV Long Form)
Merit (Script)
Merit (Direction)
Merit (Casting)


AXIS:

 Grand Prix (Film &#38;amp; Video)

Grand Prix (Direction)
Gold (Film &#38;amp; Video)

Gold (Cinematography)

Gold (Direction)


Silver (Copywriting)
Silver (Editing)


Cannes Lions:
 
Finalist (Film)

Finalist (Film Craft/Script)
Immortal Awards:
ANZ Winner
APAC Winner
Global Finalist



Spikes: 

Bronze (Film)

Finalist (Film/Cultural Insight)AWARD
Bronze (Best Film Script)
Bronze (TVC Over 30”)
Bronze (Cinema Over 30”)

AdStars:

Gold (Film)

Crystal (Art Direction)
Crystal (Direction)
Crystal (Achievement in Production)
Best Awards:
Silver (Cinematography &#38;amp; Editing)

Best Ads:

Best TV


Other:

FCB Network: White 4 (Most Provocative Idea 2022)

Campaign Brief The Work: Featured
David Reviews: 5/5

AdAge: Editor’s Pick
</description>
		
	</item>
		
		
	<item>
		<title>LOVE FLEX</title>
				
		<link>https://alanandangelo.com/LOVE-FLEX</link>

		<pubDate>Wed, 02 Sep 2026 23:20:28 +0000</pubDate>

		<dc:creator>ALAN &#38; ANGELO - Advertising Portfolio</dc:creator>

		<guid isPermaLink="true">https://alanandangelo.com/LOVE-FLEX</guid>

		<description>LOVE FLEX
Unfortunately, the manosphere has excellent marketing. Toxic advice about love, sex and relationships gets served up to young guys with swagger, bravado, and catchy lingo. The good stuff... not so much.

With Love Flex, we want to even things up a little, and give the healthy things guys are doing the same treatment.

Because being good at love is a flex. And&#38;nbsp;Love Better  is there to help guys get better at it.
Directed by Stefan Hunt.

Social/Cinema/TVC:

More to come...


</description>
		
	</item>
		
		
	<item>
		<title>AWKBOARDS</title>
				
		<link>https://alanandangelo.com/AWKBOARDS</link>

		<pubDate>Wed, 18 Aug 2021 01:51:33 +0000</pubDate>

		<dc:creator>ALAN &#38; ANGELO - Advertising Portfolio</dc:creator>

		<guid isPermaLink="true">https://alanandangelo.com/AWKBOARDS</guid>

		<description>AWKBOARDSFrom laxatives to lubricants, buying certain pharmacy products can be awkward. But now that Life Pharmacy is on Uber Eats, that embarrassment isn’t your problem anymore — it’s the delivery driver’s.To bring this thought to life, we connected sales data from 600+ awkward Life Pharmacy products to NZ’s largest digital OOH network. Every awkward purchase triggered a billboard announcing that the embarrassing cargo was on its way.

Digital OOH:
&#60;img width="4500" height="3182" width_o="4500" height_o="3182" data-src="https://freight.cargo.site/t/original/i/08fa6f035154f5758c73ed730b3203bd95a4192b37d40f51764f5817aad63647/Awkboards-A2_Finalweb.jpg" data-mid="225685996" border="0"  src="https://freight.cargo.site/w/1000/i/08fa6f035154f5758c73ed730b3203bd95a4192b37d40f51764f5817aad63647/Awkboards-A2_Finalweb.jpg" /&#62;

&#60;img width="1870" height="1173" width_o="1870" height_o="1173" data-src="https://freight.cargo.site/t/original/i/884a37dea18b55fa2411743c3f8127299172c84a624672e90db8bcc868d9c649/Awkboards_Licetreatment_crop.jpg" data-mid="226013275" border="0"  src="https://freight.cargo.site/w/1000/i/884a37dea18b55fa2411743c3f8127299172c84a624672e90db8bcc868d9c649/Awkboards_Licetreatment_crop.jpg" /&#62;

&#60;img width="1870" height="1173" width_o="1870" height_o="1173" data-src="https://freight.cargo.site/t/original/i/bbca51154a43f685a79ab489795018a216d142952274489065245f80db6d45f5/AwkboardsWart.jpg" data-mid="226017110" border="0"  src="https://freight.cargo.site/w/1000/i/bbca51154a43f685a79ab489795018a216d142952274489065245f80db6d45f5/AwkboardsWart.jpg" /&#62;&#60;img width="2913" height="1910" width_o="2913" height_o="1910" data-src="https://freight.cargo.site/t/original/i/a26c92bf6c53282d74a25048d414c05a3d3aaea91f46d16836cac4b0c8470af9/Awkboards_pregtest_crop.jpg" data-mid="226013276" border="0"  src="https://freight.cargo.site/w/1000/i/a26c92bf6c53282d74a25048d414c05a3d3aaea91f46d16836cac4b0c8470af9/Awkboards_pregtest_crop.jpg" /&#62;
&#60;img width="2094" height="1226" width_o="2094" height_o="1226" data-src="https://freight.cargo.site/t/original/i/883049aa0262b0f0635122a5df64d4863faf5aa98467f9c8929c87960c9abdcd/Awkboards_Diarrhea.jpg" data-mid="226013272" border="0"  src="https://freight.cargo.site/w/1000/i/883049aa0262b0f0635122a5df64d4863faf5aa98467f9c8929c87960c9abdcd/Awkboards_Diarrhea.jpg" /&#62;
&#60;img width="2094" height="1226" width_o="2094" height_o="1226" data-src="https://freight.cargo.site/t/original/i/ab17960861b39566fe1d261e7908959b05518ea49b37ffbe313aaf040b6026f1/Awkboards_Con.jpg" data-mid="226020020" border="0"  src="https://freight.cargo.site/w/1000/i/ab17960861b39566fe1d261e7908959b05518ea49b37ffbe313aaf040b6026f1/Awkboards_Con.jpg" /&#62;

AWARDS &#38;amp; RECOGNITION:

Cannes Lions:Bronze (Outdoor)Spikes:Bronze (Outdoor Use Of Humour)
Shortlist (Outdoor Social Behaviour)

One Show:Merit (Creative Use Of Data)
AXIS:
 Bronze (Out Of Home Campaign)
Bronze (Tech Driven Creative)
Bronze (Use Of Data In Digital)
Finalist (Innovation In Out Of Home)
Effies
 Bronze (Retail/Etail)
Finalist (Most Original Thinking)
Finalist (Limited Budget)
Finalist (Clever Use Of Data)AWARD
 Finalist (Health &#38;amp; Wellness)



OOHMAA Awards
2024 Overall Winner (Best Use of Technology/Data)
Quarterly Winner&#38;nbsp;(Best Use of Technology/Data)


Other:
Contagious: Campaign Of The Week
Lüerzer’s Archive: OOH Of The Week
Ad Age: Creativity Top 5



</description>
		
	</item>
		
		
	<item>
		<title>FINDING JADE</title>
				
		<link>https://alanandangelo.com/FINDING-JADE</link>

		<pubDate>Tue, 30 Apr 2024 02:58:50 +0000</pubDate>

		<dc:creator>ALAN &#38; ANGELO - Advertising Portfolio</dc:creator>

		<guid isPermaLink="true">https://alanandangelo.com/FINDING-JADE</guid>

		<description>FINDING JADETo launch One NZ (formerly Vodafone’s) new brand platform Let’s Get Connected, we helped create the world of Jade - a young man on an odyssey to uncover a past he’s never known.

The idea was to create a campaign that would last for years and behave more like a offbeat TV series. Now in its third year, people quote it, rewatch it, and harass us for details on what happens next. It currently holds 1st place on TRA’s ‘New Zealand’s Favourite Ads’ list.
Directed by Steve Ayson.
Part 1:
Part 2:

Part 3 Teaser:

Part 3:

Alongside the main story, other TVCs promote particular products, services, and sponsorships. Here’s a few:
TVC:

Each year we also make some extra 15”s to just to build out the world and characters.TVC:
	
	


	
	

	
	

	
	

The series is now hosted on local streaming platform alongside regular TV shows and films.&#60;img width="2688" height="1592" width_o="2688" height_o="1592" data-src="https://freight.cargo.site/t/original/i/eae2d84a19f3e9e814193cee3aa4873b90bf9f61b57581f1e734305be6cb4506/Screenshot-2026-04-07-at-3.03.30PM.png" data-mid="246908795" border="0"  src="https://freight.cargo.site/w/1000/i/eae2d84a19f3e9e814193cee3aa4873b90bf9f61b57581f1e734305be6cb4506/Screenshot-2026-04-07-at-3.03.30PM.png" /&#62;
To be continued...AWARDS &#38;amp; RECOGNITION:
TRA’S ‘NZ’s Favourite Ads’
#1 place
AWARD
 Bronze (Cinema Commercials Over 60”)Best Awards
Silver (TV/Online Video Campaign)
Silver (Video Long Form 60” &#38;amp; Over)
Silver (Video Longforma 60” &#38;amp; Over)

AXIS:
 Bronze (Film Campaign)
Bronze (Film Over 30”)
Bronze (Copywriting - Film &#38;amp; Video)
Bronze (Direction)
Bronze (Casting)Finalist (Cinematography)Finalist (Film Over 30”)Finalist (Film 30”)Finalist (Copywriting - Film &#38;amp; Video)Bronze (Film Long Form)

Effies:
 Finalist (Brand Transformation)
Finalist (Telcos &#38;amp; Utilities)
Finalist (Insights &#38;amp; Strategic Thinking)
Best Ads:
 Best TV

Other:
 AdAge: Editor’s Pick
AdAge: Creativity Top 5 
David Reviews: 5/5

</description>
		
	</item>
		
		
	<item>
		<title>THROUGH MY EYES</title>
				
		<link>https://alanandangelo.com/THROUGH-MY-EYES</link>

		<pubDate>Fri, 23 Dec 2022 05:16:57 +0000</pubDate>

		<dc:creator>ALAN &#38; ANGELO - Advertising Portfolio</dc:creator>

		<guid isPermaLink="true">https://alanandangelo.com/THROUGH-MY-EYES</guid>

		<description>THROUGH MY EYES
Police have heard every excuse for speeding, but they’ve also seen every horrific consequence. This film simply and honestly depicts that reality. It shows the mundanity, humanity, and tragedy of a traffic cop’s routine - endless excuses punctuated the occasional horror.



The goal is to challenge both the way people justify their speeding, and the way they feel about the Police who enforce it.
Directed by Nathan Price.

TVC/Cinema:

AWARDS &#38;amp; RECOGNITION:
Cannes Lions:

Bronze (Film Craft/Editing)
 
Bronze (Film Craft/Casting)


One Show:

Merit (TV 30”-60”)


Merit (Cinema)
AXIS:
Gold (Direction)


Gold (Editing)&#38;nbsp;Silver (Cinematography)&#38;nbsp;Bronze (TV, Cinema VOD over 30”)
AWARD:
Silver (Editing)
Finalist (TVC Over 30”)

Shots:
Gold (Casting)
Silver (Direction)
Bronze (Editing)Best Awards:
Bronze (Cinematography &#38;amp; Editing)


Other:
Campaign Brief The Work: Featured



</description>
		
	</item>
		
		
	<item>
		<title>HOW TO DO NOTHING</title>
				
		<link>https://alanandangelo.com/HOW-TO-DO-NOTHING</link>

		<pubDate>Tue, 22 Jun 2021 22:13:32 +0000</pubDate>

		<dc:creator>ALAN &#38; ANGELO - Advertising Portfolio</dc:creator>

		<guid isPermaLink="true">https://alanandangelo.com/HOW-TO-DO-NOTHING</guid>

		<description>HOW TO DO NOTHINGNZ has the highest youth suicide rate in the developed world. And while teens desperately want to help their mates, they’re often so scared of doing or saying the wrong thing that they’ll just avoid that friend entirely. Making matters worse.

How To Do Nothing represents a new approach based on clinical research that suggests ‘just being there’ is one of the most powerful ways to start helping a friend who is struggling. 






Directed by Mike Braid.





Online Films:







Contextual ads played on TVNZ OnDemand during Shortland Street and Kura,&#38;nbsp;the shows most popular with our young audience.

TVCs:



Radio/Spotify:
AWARDS &#38;amp; RECOGNITION:

AWARD
Silver (Creative Strategy)
Silver (Social Video Campaign)
Silver (Health &#38;amp; Wellness/Social Responsibility)

AXIS:

Silver (TV, Cinema, Online, Campaign)
Bronze x3 (TV, Cinema, Online, Single)

Bronze (Direction)
Bronze (Radio)


ORCAs:

Radio Ad Of The Year (Finalist)

Best Ads:
 
Best TV



 Best Radio&#38;nbsp;
Other:
Campaign Brief The Work: Featured
</description>
		
	</item>
		
		
	<item>
		<title>MISINTERPRETED</title>
				
		<link>https://alanandangelo.com/MISINTERPRETED</link>

		<pubDate>Mon, 31 Aug 2026 23:48:10 +0000</pubDate>

		<dc:creator>ALAN &#38; ANGELO - Advertising Portfolio</dc:creator>

		<guid isPermaLink="true">https://alanandangelo.com/MISINTERPRETED</guid>

		<description>MISINTERPRETED
A collection of messages with multiple meanings. ‘Misinterpreted’ plays on how tone and meaning can get lost in text and proves why it’s better just to call.

Outdoor:
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/80efb8e03b8a8b08440cbce1c99322bf8845e4e9cdb5c7fa4dc23fa6572fc889/ONE-NZ-Misinterpreted-Insitu-28.08.26_03.jpg" data-mid="251718787" border="0"  src="https://freight.cargo.site/w/1000/i/80efb8e03b8a8b08440cbce1c99322bf8845e4e9cdb5c7fa4dc23fa6572fc889/ONE-NZ-Misinterpreted-Insitu-28.08.26_03.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/566dd00e16927510467642504dc486a4acee20280b7842ce7e5aaa6cba3386b5/ONE-NZ-Misinterpreted-Insitu-28.08.26_04.jpg" data-mid="251718790" border="0"  src="https://freight.cargo.site/w/1000/i/566dd00e16927510467642504dc486a4acee20280b7842ce7e5aaa6cba3386b5/ONE-NZ-Misinterpreted-Insitu-28.08.26_04.jpg" /&#62;&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/76011c15e2f9c3f98a58cbe7f8b96d5ea1135d0f477619302d517b7b6e83c612/ONE-NZ-Misinterpreted-Insitu-28.08.26_01.jpg" data-mid="251718785" border="0"  src="https://freight.cargo.site/w/1000/i/76011c15e2f9c3f98a58cbe7f8b96d5ea1135d0f477619302d517b7b6e83c612/ONE-NZ-Misinterpreted-Insitu-28.08.26_01.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/7459f127b511df2ce251919023c8ff9c61f21a534bd0e96f9a56aca5131ed6f5/ONE-NZ-Misinterpreted-Insitu-28.08.26_02.jpg" data-mid="251718786" border="0"  src="https://freight.cargo.site/w/1000/i/7459f127b511df2ce251919023c8ff9c61f21a534bd0e96f9a56aca5131ed6f5/ONE-NZ-Misinterpreted-Insitu-28.08.26_02.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/70591b60d8e6bc049c74575cc1bd4ff8a3a4d51be61096747cbfe879d1d03ed3/ONE-NZ-Misinterpreted-Insitu-28.08.26_05.jpg" data-mid="251718791" border="0"  src="https://freight.cargo.site/w/1000/i/70591b60d8e6bc049c74575cc1bd4ff8a3a4d51be61096747cbfe879d1d03ed3/ONE-NZ-Misinterpreted-Insitu-28.08.26_05.jpg" /&#62;
Print:
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/0c097d68af614386273a09a50f0185b77ee87699d7c11209a68370364a084f40/ONE-NZ-Misinterpreted-Insitu-28.08.26_06.jpg" data-mid="251718792" border="0"  src="https://freight.cargo.site/w/1000/i/0c097d68af614386273a09a50f0185b77ee87699d7c11209a68370364a084f40/ONE-NZ-Misinterpreted-Insitu-28.08.26_06.jpg" /&#62;

	&#60;img width="4500" height="6850" width_o="4500" height_o="6850" data-src="https://freight.cargo.site/t/original/i/95ebb2b123a09aa0674de6ef39370997303245b1f3fbc5c6be564b6a722f1840/Misinterpreted_Master_PR-01.06.26_07.jpg" data-mid="251718896" border="0"  src="https://freight.cargo.site/w/1000/i/95ebb2b123a09aa0674de6ef39370997303245b1f3fbc5c6be564b6a722f1840/Misinterpreted_Master_PR-01.06.26_07.jpg" /&#62;
	&#60;img width="4500" height="6850" width_o="4500" height_o="6850" data-src="https://freight.cargo.site/t/original/i/540258c1014dc07c16e2c526e6b6a29f33dd4681fabe9cc9adc06098e7d75f6d/Misinterpreted_Master_PR-01.06.26_04.jpg" data-mid="251718893" border="0"  src="https://freight.cargo.site/w/1000/i/540258c1014dc07c16e2c526e6b6a29f33dd4681fabe9cc9adc06098e7d75f6d/Misinterpreted_Master_PR-01.06.26_04.jpg" /&#62;



</description>
		
	</item>
		
		
	<item>
		<title>THE GUINEA PIG SCHEME</title>
				
		<link>https://alanandangelo.com/THE-GUINEA-PIG-SCHEME</link>

		<pubDate>Thu, 28 Aug 2025 10:18:57 +0000</pubDate>

		<dc:creator>ALAN &#38; ANGELO - Advertising Portfolio</dc:creator>

		<guid isPermaLink="true">https://alanandangelo.com/THE-GUINEA-PIG-SCHEME</guid>

		<description>THE GUINEA PIG SCHEMETo launch One NZ’s new loyalty programme One Wallet, we (well, a guinea pig named Simon) sent a share of $461M Phone Dollars to every single NZ mobile number. Not just customers, but people on rival networks too. SIIIIIIIIIIIIMMMMMMMOOOOON!Integrated:

&#60;img width="7087" height="5031" width_o="7087" height_o="5031" data-src="https://freight.cargo.site/t/original/i/7887d180a976adde0e559e6367be53d02b99486d1b55969c3a857434e2932090/One-Wallet-Award-Board-03.02.26.jpg" data-mid="244339288" border="0"  src="https://freight.cargo.site/w/1000/i/7887d180a976adde0e559e6367be53d02b99486d1b55969c3a857434e2932090/One-Wallet-Award-Board-03.02.26.jpg" /&#62;TVCs (directed by Dylan Pharazyn):&#38;nbsp;
And with Simon now on the loose in One NZ headquarters, more and more Phone Dollars continued to be given away...


Outdoor:&#60;img width="3615" height="2411" width_o="3615" height_o="2411" data-src="https://freight.cargo.site/t/original/i/89d5bbaad8fa848e09f326f2fefed12863ed71041e9f2ca14111eb8d1442887f/IMG_7888.jpg" data-mid="244340153" border="0"  src="https://freight.cargo.site/w/1000/i/89d5bbaad8fa848e09f326f2fefed12863ed71041e9f2ca14111eb8d1442887f/IMG_7888.jpg" /&#62;&#60;img width="4096" height="2732" width_o="4096" height_o="2732" data-src="https://freight.cargo.site/t/original/i/e6811a84cc16c4b6ca7c7d4338f5f19fb772766f44a9232afdb813cf879cad20/IMG_1829.jpg" data-mid="244340151" border="0"  src="https://freight.cargo.site/w/1000/i/e6811a84cc16c4b6ca7c7d4338f5f19fb772766f44a9232afdb813cf879cad20/IMG_1829.jpg" /&#62;
&#60;img width="4096" height="2732" width_o="4096" height_o="2732" data-src="https://freight.cargo.site/t/original/i/b0d7b4715f175d5169981398a1eaa48db9ee9c05e39865a324114c8b1ec147b8/IMG_7719.jpg" data-mid="244340152" border="0"  src="https://freight.cargo.site/w/1000/i/b0d7b4715f175d5169981398a1eaa48db9ee9c05e39865a324114c8b1ec147b8/IMG_7719.jpg" /&#62;
Social:
&#60;img width="2350" height="1648" width_o="2350" height_o="1648" data-src="https://freight.cargo.site/t/original/i/a2f838e5841522b041300c505f3e5c215a03bcc43b4c298201264da643a58449/Screenshot-2026-02-04-at-1.50.43PM.png" data-mid="244404566" border="0"  src="https://freight.cargo.site/w/1000/i/a2f838e5841522b041300c505f3e5c215a03bcc43b4c298201264da643a58449/Screenshot-2026-02-04-at-1.50.43PM.png" /&#62;
AWARD:
 Direct (Retail)
Retail (Best Use Of Digital for Commerce)

AXIS:
 Bronze (Direct Campaign)
Bronze (Direct Digital)
Finalist (TV Campaign)
Finalist (Brand Experience &#38;amp; Activation - Integrated Campaign)
Finalist (Digital &#38;amp; Interactive Campaign)



</description>
		
	</item>
		
		
	<item>
		<title>UFO</title>
				
		<link>https://alanandangelo.com/UFO</link>

		<pubDate>Thu, 15 Jan 2026 06:42:05 +0000</pubDate>

		<dc:creator>ALAN &#38; ANGELO - Advertising Portfolio</dc:creator>

		<guid isPermaLink="true">https://alanandangelo.com/UFO</guid>

		<description>UFOSince launching, people around the world have been mistaking the Starlink satellite and its slow-moving string of lights for UFOs. We used the drama of one of those sightings as a very stupid demonstration of satellite voice calling on One NZ.
Directed by Dylan Pharazyn.

TVC:&#38;nbsp;
And err Elon Musk shared it...
&#60;img width="1184" height="1202" width_o="1184" height_o="1202" data-src="https://freight.cargo.site/t/original/i/258aa2a13b8b1189795a420e27b2270157c2805fa0f67a5a9b13d36ad3176313/Screenshot-2026-02-08-at-4.09.28PM.png" data-mid="244561645" border="0"  src="https://freight.cargo.site/w/1000/i/258aa2a13b8b1189795a420e27b2270157c2805fa0f67a5a9b13d36ad3176313/Screenshot-2026-02-08-at-4.09.28PM.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>HARD LESSONS</title>
				
		<link>https://alanandangelo.com/HARD-LESSONS</link>

		<pubDate>Sun, 10 Mar 2024 22:45:43 +0000</pubDate>

		<dc:creator>ALAN &#38; ANGELO - Advertising Portfolio</dc:creator>

		<guid isPermaLink="true">https://alanandangelo.com/HARD-LESSONS</guid>

		<description>HARD LESSONS
















 There’s a lesson in every crash. But, for a number of reasons, riders often don’t like to talk about them. This campaign is about getting experienced riders
to talk openly about their crashes to stop others from learning the same
way. 
 





Directed &#38;amp; photographed by Tom Gould.

TVCs:

Print:

	&#60;img width="2480" height="3507" width_o="2480" height_o="3507" data-src="https://freight.cargo.site/t/original/i/092a01f2c283c3aa0e273b60b602d0ef134dff8e313f137c560339209fe75c93/NTA0589-Motorbikes_Long-Copy_Nigel_Master_2.0.jpg" data-mid="214237191" border="0"  src="https://freight.cargo.site/w/1000/i/092a01f2c283c3aa0e273b60b602d0ef134dff8e313f137c560339209fe75c93/NTA0589-Motorbikes_Long-Copy_Nigel_Master_2.0.jpg" /&#62;&#60;img width="2480" height="3507" width_o="2480" height_o="3507" data-src="https://freight.cargo.site/t/original/i/b82ad3bfd3238f5cc896ca875b10104b885438de46ad0d12466fda0ca8345a27/NTA0589-Motorbikes_Long-Copy-A4_Mathew_Master.jpg" data-mid="214344225" border="0"  src="https://freight.cargo.site/w/1000/i/b82ad3bfd3238f5cc896ca875b10104b885438de46ad0d12466fda0ca8345a27/NTA0589-Motorbikes_Long-Copy-A4_Mathew_Master.jpg" /&#62;
	&#60;img width="2480" height="3507" width_o="2480" height_o="3507" data-src="https://freight.cargo.site/t/original/i/6ed7d5f230095bdbde98fbf77c9884fecfe681f4b8592968c851db6852aa25dc/NTA0589-Motorbikes_Long-Copy-A4_Les_Master_2.0.jpg" data-mid="214237171" border="0"  src="https://freight.cargo.site/w/1000/i/6ed7d5f230095bdbde98fbf77c9884fecfe681f4b8592968c851db6852aa25dc/NTA0589-Motorbikes_Long-Copy-A4_Les_Master_2.0.jpg" /&#62;&#60;img width="2480" height="3507" width_o="2480" height_o="3507" data-src="https://freight.cargo.site/t/original/i/bb80e3228d5b9a269d854373f09120487584cc627ace4c5a8f7c8a4b4c8cf615/NTA0589-Motorbikes_Long-Copy-A4_Tiki.jpg" data-mid="214237190" border="0"  src="https://freight.cargo.site/w/1000/i/bb80e3228d5b9a269d854373f09120487584cc627ace4c5a8f7c8a4b4c8cf615/NTA0589-Motorbikes_Long-Copy-A4_Tiki.jpg" /&#62;

Portraits:&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/e88b8cd1e32e80c001fad0ffcb1c4fd649d859f872e91c5996d258390e2caf8d/11250_FCB_NZ_WK-Rhys-RGB-HRM.jpeg" data-mid="208434338" border="0"  src="https://freight.cargo.site/w/1000/i/e88b8cd1e32e80c001fad0ffcb1c4fd649d859f872e91c5996d258390e2caf8d/11250_FCB_NZ_WK-Rhys-RGB-HRM.jpeg" /&#62;

&#60;img width="7111" height="5154" width_o="7111" height_o="5154" data-src="https://freight.cargo.site/t/original/i/7235ae109ab6a4f6004c3e61427934a490e6bbf67c956367fdaa1ced98ad1a9b/11250_FCB_NZ_WK-Tiki-RGB-HRM.jpeg" data-mid="208434340" border="0"  src="https://freight.cargo.site/w/1000/i/7235ae109ab6a4f6004c3e61427934a490e6bbf67c956367fdaa1ced98ad1a9b/11250_FCB_NZ_WK-Tiki-RGB-HRM.jpeg" /&#62;
&#60;img width="7473" height="4989" width_o="7473" height_o="4989" data-src="https://freight.cargo.site/t/original/i/2e6c81ccf7ef56415dd90ae28d3642782ceb5cf8881e1b138b60dafcb6120162/11250_FCB_NZ_WK-Nigel-RGB-HRM_v02.jpeg" data-mid="208434339" border="0"  src="https://freight.cargo.site/w/1000/i/2e6c81ccf7ef56415dd90ae28d3642782ceb5cf8881e1b138b60dafcb6120162/11250_FCB_NZ_WK-Nigel-RGB-HRM_v02.jpeg" /&#62;&#60;img width="7098" height="4737" width_o="7098" height_o="4737" data-src="https://freight.cargo.site/t/original/i/561aa8c9a4b97686a1ed262a4ffefe3657c71c3b77805a4e4b4e7339f6a8d9dd/11250_FCB_NZ_WK-Matthew-RGB-HRM.jpeg" data-mid="208434341" border="0"  src="https://freight.cargo.site/w/1000/i/561aa8c9a4b97686a1ed262a4ffefe3657c71c3b77805a4e4b4e7339f6a8d9dd/11250_FCB_NZ_WK-Matthew-RGB-HRM.jpeg" /&#62;AWARDS &#38;amp; RECOGNITION:AXIS:
 Gold (Cinematography)
Silver (Direction)
Silver x2 (Sound Design)
Bronze (Editing)Bronze (Casting)

Finalist x2 (Film Over 30”)&#38;nbsp;Finalist (Print Campaign)
Finalist x3 (Magazine)Finalist (Copywriting Print)
Finalist&#38;nbsp;(Direction)Finalist (Cinematography)
Finalist (Editing)
Best Awards:Silver (Cinematography &#38;amp; Editing)AWARD
Finalist (Sound Design)



Best Ads:Best Print x3


</description>
		
	</item>
		
	</channel>
</rss>